![]() With commentary integrated into the original video content, viewers reproduce the video and make it an alternative public sphere for participation and communication. ![]() The technology allows users to post their comments onto a video, and the texts will fly across the screen and be seen by later viewers. After a decade’s development, Bilibili has made its way into the mainstream as its user number proliferates and its content diversifies.īullet comments, or danmu (弹幕), are the most recognisable feature of Bilibili. Founded in 2009, Bilibili was initiated as an anime, comic, and games (ACG)-themed video-sharing website under the influence of the Japanese Otaku culture. Bilibili publicises itself as an iconic brand of youth culture in contemporary China, boasting millions of sticky users of generation Z that make up nearly 80% of its demographics. Possessing millions of users and user-generated videos, Bilibili is regarded as the Chinese counterpart of YouTube, while a distinctive hue of youth culture makes it a special case among other streaming platforms.
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